Our Story

WHO WE ARE

Dalal and Mimi Al-Doub are Kuwaiti sisters who are drawn to the idea of holistic
beauty.

For Mimi and Dalal, beauty is neither singular nor objective. They view it, instead,
as interconnected parts of an ever-expanding whole. In other words, beauty’s
fluidity allows for constant growth and new creative expressions.

Dalal (@dalalid) has been incorporating her awareness of animal exploitation in
food and fashion industries into her business acumen. The more she learns and
grows on a personal level, the more she integrates her knowledge into her
fashion choices and collaborations.

Mimi (@mimialdoub), a businesswoman and a working mother of three, has been
learning about the ways in which fast food and fast fashion damage the
environment, health of their consumers, and the wellbeing of workers who
prepare the fast meals.

Together, both sisters have been focusing on the intersection between healthy
culinary habits and fashion related expressions. As a result of their shared
interests, Dalal and Mimi established the first vegan bakery in Kuwait: VTERRA
(@vterrakw). 

Dalal and Mimi consider self-love a chief component of beauty. They believe that
no external item can provide anyone self-esteem, but when people love themselves, they become capable of taking care of themselves. Only then can the
surface level of beauty genuinely reflect one’s inner truth.

TREND DRIVEN STORY

TREND DRIVEN would provide trendy, casual, and affordable items to many. 
This way, our online store would ship worldwide high-quality,
cruelty-free items made by local and international designers. These handpicked
items would reflect what’s fashionable and they would be, more importantly,
casual and affordable, thus allowing more people to creatively express
themselves through high-quality apparel.

Because Dalal and Mimi couldn’t easily find clothing that satisfied their values and
styles, they decided to launch TREND DRIVEN online store which ships worldwide.
This way, others can also access distinctive apparel.